Press release -
Per Widerström has been appointed new chairman of the board at Sambla Group to support continued growth
Swedish fintech company Sambla Group has appointed Per Widerström as new chairman of the board. Sambla Group is one of the leading comparison services for loans and mortgages in the Nordics and consists of well known brands such Sambla, Advisa, and Rahalaitos. Widerström has been Group CEO of Fortuna Entertainment Group for 7 years, and is now chairman at Turbotic and Qred, and board member at Nordnet and Catena Media.
Sambla Group was created after the merger between Sambla and Advisa in 2021 when Nordic Capital became majority owner, with the aim to create the leading group within comparison services for loans and mortgages in the Nordics. During the fall the group acquired Rahalaitos to strengthen its position in the Finnish market. Sambla Group now welcomes Per Widerström as new Chairman of the Board as per 16th of February.
Per Widerström: "Sambla Group is a very interesting and fast growing company in a dynamic sector. I'm really looking forward to working together with the Sambla Group team and the board in regards to the company's future growth journey with a focus on helping more customers to reduce their loan associated costs and improve their personal finances.”
Per Österström, CEO Sambla Group: “I am very excited that Per Widerström will join Sambla Group as chairman. He has a perfect background and solid competence within tech, marketing and how to scale up and expand fast growing companies internationally. He will be an important piece of the puzzle in our journey to become the leading group within comparison services for private loans and mortgages in the Nordics.”
Christopher Ekdahl, Principal, Nordic Capital Advisors: "Sambla Group is a young, fast-growing fintech company that through its digital comparison platform increases the competition among lenders and helps customers improve the terms on their mortgages and consumer loans. The growth and development of Sambla Group is very impressive and Nordic Capital is very happy to be part of their journey. Per Widerström has a very broad experience within the tech sector and from companies in growth phase and we are convinced that he will bring valuable expertise to Sambla Group as the new Chairman of the Board”.
About Sambla Group
Sambla Group consists of Sambla, Advisa, and Rahalaitos and is one of the Nordic region's largest comparison platforms for personal finance. By helping customers compare loan terms and consolidate their loans and insurance, Sambla Group can, by their consumer
brands, improve loan terms and reduce loan associated costs for the customers. One thing all brands in the group have in common is a very high level of customer satisfaction thanks to modern user interfaces and strong common corporate values. Sambla Group focuses on product development, an even higher level of service, and access to additional competitive offers that benefit more customers. The company has partnerships with over 40 lenders in Sweden, Norway, Finland and Denmark. To date, Sambla Group has helped over 500,000 customers to improve their personal finances. For more information, please see www.samblagroup.com
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Swedish founded fintech company Sambla Group is one of the leading comparison services for private loans and mortgages in the Nordics. The group constitutes of well known brands such as Sambla, Advisa and Rahalaitos. By offering up to 40 lenders, customers can compare terms, collect their loans and thereby lower their loan associated costs.