For many Swedish households, a car is an essential part of everyday life, but buying one is also one of the larger private investments people make. Sambla Sweden is now launching Sambla Vehicle Loans, a financing solution that makes it possible to apply for a loan directly in connection with the vehicle purchase and then track and manage the loan in the Sambla app.
Sambla Group has committed to setting company-wide science-based climate targets through the Science Based Targets initiative, SBTi. The commitment marks an important step in the Group’s work to strengthen climate accountability, increase transparency and reduce emissions over time.
Sambla is launching its first savings account in Sweden, marking a significant step in the expansion of its personal finance offering in the Swedish market. The new account will offer customers in Sweden a simple and secure way to save, with a competitive interest rate and protection under the Swedish deposit guarantee scheme.
Sambla is launching a new brand platform and visual identity with the aim of making personal finance clearer, more accessible and more relevant at different stages of life. The renewal is part of Sambla Group’s shared Nordic design platform, where Sambla, Rahalaitos and the Group brand share a common design system.
Sambla Group has activated its authorisation as a Credit Market Company, commencing operations under the authorisation granted by the Swedish Financial Supervisory Authority (Finansinspektionen) in June 2026. This marks the next phase in the Group's development and strengthens its ability to expand its personal finance offering.
Sambla Group is launching Sam, an AI Assistant inside the Sambla app that helps users ask everyday questions about finances and manage their loans in clear, everyday language, around the clock. Users can open the chat, ask a free text question and receive an instant response, without needing to call, email or search the web.
Sambla Group is pleased to announce the appointment of Fredrik Carlson as Managing Director Sweden. This strategically important hire further strengthens Sambla Group’s local presence in Sweden and supports the company’s long‑term growth ambitions in the Nordic markets.
