Press release -
Advisa honored with the Swedish SEO Award
Advisa clinched the esteemed Swedish SEO Award in the Finance category, showcasing their remarkable SEO efforts that yielded a substantial boost over the past year.
"Receiving this award is truly exhilarating. Throughout the past year, our primary focus has been striking the right balance between content quality and quantity. Our goal has been to engage our visitors precisely when they're seeking answers to their personal finance inquiries. Additionally, we've successfully encouraged various departments within our company to integrate SEO into their processes. Thus, being acknowledged with such a prestigious award is exceptionally gratifying," says Marcus Sätherström, Head of SEO at Sambla Group.
With comprehensive SEO strategies, Advisa.se witnessed an impressive traffic surge of over 250% in 2023 compared to the same period in the previous year.
"We observed a substantial uptick in traffic over the last year due to our emphasis on delivering substantial amounts of top-tier content to our audience. Being recognized externally amplifies the excitement. Our goal now is to strive for more accolades across multiple platforms," says Povel Arwidson, SEO & Content Specialist at Sambla Group.
The jury's commendation reads as follows: "In the Finance category, there's a notable surge witnessed over the past year, notably exemplified by Advisa.se. Despite a slight dip following the latest Core update, Advisa has quadrupled its traffic and visibility compared to a year ago".
The Swedish SEO Award was introduced by Pixel Nordix in 2019, with the aim of acknowledging talented individuals, exceptional websites, and e-commerce platforms that have excelled in enhancing their visibility through organic search using SEO. In 2023, the award was bestowed across 27 distinct categories.
Swedish founded fintech company Sambla Group is one of the leading comparison services for private loans and mortgages in the Nordics. The group constitutes of well known brands such as Sambla, Advisa and Rahalaitos. By offering up to 40 lenders, customers can compare terms, collect their loans and thereby lower their loan associated costs.