Sambla Group acquires loan broker MyMoney

Sambla Group is buying the loan broker MyMoney, which mainly acts as a broker for car purchase loans. The purpose of the acquisition is to broaden Sambla Group’s offering and help more people to improve their loan terms and lower their costs

Sambla Group was established in 2021, when the competitors Sambla and Advisa merged to form a company and the venture capital capital Nordic Capital became the majority shareholder. The company has since been on a powerful growth journey, and today is a market leader in the Nordics in loan broking – and now MyMoney is joining the group.

"MyMoney becomes a milestone in the Sambla Group’s mission to help more people improve their financial situation. MyMoney has established itself as a leading player in offering competitive and flexible loans for car purchase, and together we will be able to strengthen the offering further," says Per Österström, CEO of Sambla Group.

He continues:

"Sambla Group’s experience in consumer loan broking, together with MyMoney's deep understanding of the car industry, means that we will be able to help our customers improve their loan terms and lower their costs to an even greater extent."

MyMoney is a fast-growing company that offers loan broking mainly for car purchase. It cooperates with more than 2,000 car dealerships around the country, and has helped more than 150,000 people in Sweden to finance their car purchases.

"We look forward to becoming part of Sambla’s strong, customer-focused and values-driven business model. The combination with our success in creating value for both customers and dealerships and bank partners makes this a perfect match. With Sambla Group’s experience and with Nordic Capital as a strong shareholder, we will be able to fulfil our potential and further accelerate our growth journey," says Klas-Johan Claesson, CEO of MyMoney.

MyMoney will continue to be operated in its current form, as a subsidiary of Sambla Group. The transaction is conditional on the customary authority approvals from the Swedish Financial Supervisory Authority, and is expected to be completed in the autumn of 2023.

About Sambla Group
Sambla Group is a market leader in the Nordics in loan broking for consumers. The company was established in 2021, when the competitors Sambla and Advisa merged to form a company and Nordic Capital became the majority shareholder. Today, Sambla Group has a presence in four markets in the Nordics under six different brands and has helped more than 900,000 customers to improve their loan terms and lower their costs. Group sales totalled SEK 1.4 billion in 2022.

About MyMoney
MyMoney is a loan broker that offers simple and appropriate financing of larger purchases on attractive terms and with a special focus on loans for car purchase. The company, which was established in 2007, has helped more than 150,000 people in Sweden to finance their car purchases and has 2,000 car dealerships connected to its network.