Sambla Group appoints Dentsu as its new media and growth partner

Sambla Group has chosen Dentsu as its new media partner in Sweden. The collaboration is an important step in Sambla Group's ambition to strengthen its position as the most trusted financial partner for everyday heroes who want to improve their personal financial conditions.

After an agency pitch in the autumn, Sambla Group has appointed Dentsu as a new partner. The decision is based on Dentsu's strong team, their ability to think innovatively and a clear commitment to Sambla Group's business. The cooperation began in January and will include comprehensive support in growth strategy and media.

“We were looking for a partner who understands both our brand and our long-term ambitions. Dentsu presented a clear and modern plan for how we can take the next step, with an integrated offering that truly makes a difference for our customers. We look forward to further developing our collaboration and driving long-term growth together,” says Sofia Ekholm, Marketing Director at Sambla Group.

Sambla Group is facing a strong growth phase where the company wants to simplify everyday life for people who are looking for better financial conditions – from interest rates and loans to insurance and savings. Together with Dentsu, the company will scale its offering and further strengthen its position as "the trusted financial partner for the everyday heroes".

"We’re seeing strong momentum in new customer acquisition right now, and our collaboration with Sambla Group is a testament to the fact that our integrated offering is perfectly aligned with the times. We are forward-looking, fearless, and firmly committed to creating real business value together. Being able to contribute to Sambla Group’s continued journey is both inspiring and important to us", says Johan Brandt, Chief Growth Officer at Dentsu Sweden.

Pictured are the working group: Sofia Ekholm from Sambla Group and Johan Brandt, Sophie Darville, Ida Hilford Brander and Rasmus Holst from Dentsu.

About dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.

About Sambla Group

Swedish-founded fintech company Sambla Group is one of the leading comparison services for private loans and mortgages in the Nordics. The Group consists of well-known brands such as Sambla, Advisa, Rahalaitos and MyMoney. By offering access to up to 90 lenders in the Nordics, customers can compare terms, consolidate their loans and thereby reduce their loan-related costs. In addition to personal loans and car loans, the Group also provides services within insurance and pensions.