Sambla Group appoints Fredrik Carlson as Managing Director Sweden

Sambla Group is pleased to announce the appointment of Fredrik Carlson as Managing Director Sweden. This strategically important hire further strengthens Sambla Group’s local presence in Sweden and supports the company’s long‑term growth ambitions in the Nordic markets.

With Fredrik’s appointment, Sambla Group continues to develop a clear and empowered country leadership structure, with a strong focus on growing in the Swedish market and delivering even greater value to customers and partners. Fredrik will be responsible for driving the Swedish organisation’s commercial development, operational excellence and continued innovation.

“Sweden is a core market for Sambla Group, and strengthening our local leadership is key to our strategy. Fredrik brings a powerful combination of commercial acumen, operational experience and analytical skills. His track record in financial services and fintech will be invaluable as we continue to grow and refine our offering in Sweden. I am delighted to welcome him to the team,” says Hans Skruvfors, CEO of Sambla Group.

Fredrik joins Sambla Group with extensive experience from financial services and fintech, particularly within payments, point‑of‑sale solutions and credit cards. Over the past four years, he has held several senior roles at Yabie, including Managing Director and Chief Revenue Officer, where he led Sales, Marketing and Operations and built strong analytics capabilities. Prior to Yabie, he held a number of analytics and leadership roles at Klarna and began his career as a management consultant at Capgemini, focusing on digital transformation.

“I am very excited to join Sambla Group at this stage of its journey,” says Fredrik Carlson, newly appointed Managing Director Sweden at Sambla Group. “The company has a strong position in the Nordic markets, a compelling customer proposition and an ambitious strategy. I look forward to working with the Swedish team and my colleagues across the Group to accelerate our growth, strengthen our partnerships and deliver even better experiences for our customers.”

For further information, please contact:
press@samblagroup.com