Press release —
Sambla Group strengthens risk management with appointment of Thom Gustafsson as Chief Risk Officer
Sambla Group has appointed Thom Gustafsson as Chief Risk Officer, a key step in reinforcing the company’s risk capabilities in line with its ambition of becoming a bank and in supporting its vision of becoming the trusted personal finance partner for all stages of life. By further professionalising how the company manages risk, Sambla Group aims to offer customers safe, transparent and long-term sustainable personal finance solutions.
In his new role, Thom will lead and develop Sambla Group’s risk work at group level, ensuring that risk considerations are firmly embedded in the company’s strategy, decision-making and day-to-day operations. His remit includes strengthening overall governance and control so that customers can feel confident using Sambla Group’s services.
“Our vision is to be the trusted personal finance partner for all stages of life. That is a clear promise to our customers and it requires robust risk management in everything we do, including as we work towards our ambition of becoming a bank. With Thom on board we strengthen our ability to work with risk in a structured, transparent and forward-looking way, which directly benefits customers through safer services, stronger governance and high-quality advice over time,” says Hans Skruvfors, CEO of Sambla Group.
With extensive experience from financial services and advisory roles, Thom brings both strategic and practical perspectives on how risk management can support customer value and long-term business development. At Sambla Group, he will play an important role in ensuring that growth and innovation go hand in hand with responsibility and control.
“Joining Sambla Group at this stage of its development is a great opportunity. Strong risk management is essential to give customers confidence that the services they use are secure and designed with their long-term financial well-being in mind. By combining sound risk control with a clear customer focus, we can both safeguard customers and enable responsible innovation in personal finance,” says Thom Gustafsson, Chief Risk Officer at Sambla Group.
Thom joins Sambla Group from the financial services sector, bringing broad experience from risk management, regulatory matters and leading risk work in larger organisations.
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Sambla Group is a leading Nordic provider of comparison and brokerage services for consumer financial products. Through data-driven, transparent and user-friendly services, Sambla Group helps people make better decisions about their personal finances – from everyday money management to life’s biggest financial decisions. The Group operates under several strong brands in the Nordic market, with the ambition to be the trusted partner for personal finance throughout life.