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Sambla and Advisa unite under Sambla Group

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Sambla and Advisa unite under Sambla Group

1 October 2021. Today we are proud to announce that Sambla and Advisa have united under the new and official umbrella establishment, Sambla Group.

The two will retain their separate brand identities whilst operating under the same roof at our headquarters in Stockholm. This will create great new product development opportunities, an increased service level and improved access to additional competitive offers to further benefit our joint client base. We are incredibly excited to bring this new and improved united front to all of our four Nordic markets, Sweden, Norway, Finland and Denmark.

In addition to creating a strong platform for growth, the conglomerate will drive positive development throughout the industry. “We are very happy with the merger between Advisa and Sambla. It was a natural step in order to get closer to reaching our goal of becoming the largest loan broker in the Nordics!”, says Per Österström, CEO of Sambla Group and co-founder of Sambla. After a summer of intensive integration work, Sambla Group will now focus on expansion. Both Sambla and Advisa have separately achieved a honourable level of customer satisfaction due to our modern user-interfaces, our deeply shared corporate values, and by offering clear benefits to our clients. While Advisa offers an entirely digital customer experience, Sambla uses a combination of digital processes and advisory over the phone. The growth potential in the coming months is significant and we have great confidence in the complementary nature of the two brands!


Johan Nyman

Johan Nyman

Press contact Head of Communications +46 70 646 95 55

The leading comparison service for loans and mortgages in the Nordics.

Swedish founded fintech company Sambla Group is one of the leading comparison services for private loans and mortgages in the Nordics. The group constitutes of well known brands such as Sambla, Advisa and Rahalaitos. By offering up to 40 lenders, customers can compare terms, collect their loans and thereby lower their loan associated costs.

With additional services such as insurance, Sambla Group can, through their portfolio brands offer complete solutions to improve the customer's private finances.

Sambla Group
Strandvägen 5B
11451 Stockholm