Sambla Group strengthens presence in Finland – appoints Juha Saari as Managing Director

Sambla Group is continuing to strengthen its position across the Nordic region and has appointed Juha Saari as Managing Director for Finland. The appointment supports Sambla Group’s ambition to accelerate local growth and further tailor its offering to the Finnish market.

Juha Saari joins Sambla Group with extensive experience from the financial sector. Most recently, he served as Director of Private Customer Lending at Alisa Bank and brings more than 15 years of experience in banking, commercial leadership, and growth strategy. In addition, he possesses expertise in marketing, digital customer acquisition, and partner marketing — capabilities that will support Sambla Group’s initiatives to expand its digital product portfolio and enhance its visibility in the Finnish market.

“Finland is a strategically important market with strong potential, and Juha’s experience from both banking and digital growth companies makes him well positioned to lead the next phase. His deep understanding of the market and proven leadership will be central as we continue to build Sambla Group’s local presence and deliver customer value at scale,” says Hans Skruvfors, CEO of Sambla Group.

As Managing Director, Juha Saari will be responsible for leading Sambla Group’s Finnish organization, strengthening local partnerships, and accelerating commercial development across brands and products. He will work closely with the Nordic leadership team to continue building a strong, customer-oriented offering in the market.

“I am delighted to join the Sambla team and contribute to strengthening Sambla Group’s position in the Finnish market. We aim for strong business growth by simplifying our customers' everyday financial decisions and innovating and developing industry practices. I look forward to working with the team to build upon the strong foundation that has already been established,” says Juha Saari, Managing Director Finland at Sambla Group.

Sambla Group operates in Finland through the well-established consumer finance brands Omalaina, Rahalaitos and Rahoitu. Together, these platforms provide loan and credit comparison services that help consumers make informed financial decisions and access competitive offers from a wide range of lenders.

About Sambla Group
Sambla Group is one of the leading comparison platforms for loans, credit and personal finance in the Nordics. Through its digital services, the Group helps consumers make better financial decisions by comparing loan terms and financial products across banks and lenders. Sambla Group operates in Sweden, Norway, Denmark and Finland.